About This Project

Escape commodity pricing with AgroTrust's specialty heritage carrot farm in Western Michigan, where rainbow carrots, purple dragons, and other premium varieties command 3-4x the price of ordinary carrots. This 200-acre operation isn't trying to compete with industrial agriculture - it's serving the farm-to-table movement through 25 farmer's markets and 800 CSA subscriptions. Michigan's rich soil produces exceptionally flavorful carrots that have customers lining up before sunrise at weekend markets. This is agriculture at its most rewarding: connecting growers directly with consumers who appreciate quality.

How You Get Benefit

Direct-to-consumer sales mean capturing retail margins that traditional farming can only dream of. While commodity carrots sell for $0.50/lb wholesale, our heritage varieties command $2-3/lb at farmer's markets and $45-55 per CSA share. The on-site washing and packing facility plus refrigerated storage means we control quality and timing, selling when prices peak. Growing consumer fascination with unique produce varieties and local food sourcing creates demand that consistently outstrips our supply.

• 8.5% Annual ROI on Direct-to-Consumer Sales
• 3-4x Premium Pricing Over Commodity Carrots
• 800 Loyal CSA Subscribers
• 25 Farmer's Market Locations
• Heritage Varieties (Rainbow, Purple Dragon, etc.)
• On-Site Processing & Cold Storage
• Farm-to-Table Market Positioning
• Strong Local Food Movement Momentum

Our Goal & Challenge

AgroTrust is building a model for how small-to-medium farms thrive in the modern food economy: by offering what industrial agriculture cannot - unique varieties, local freshness, and authentic farm stories. Our challenge is scaling production while maintaining the artisan quality and personal connections that customers value. Through sustainable growing practices and strategic marketing emphasizing nutritional benefits, we're proving that farming can be both small-scale and seriously profitable when you serve the right markets.